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Privacy Policy

Last updated: August 19, 2026

Introduction

This privacy policy explains how we collect, use, and protect your personal information when you use our website and services. We are committed to ensuring that your privacy is protected and that we comply with applicable data protection laws in the United Kingdom.

Information We Collect

We may collect the following types of personal information:

  • Name and contact information including email address
  • Travel preferences and requirements
  • Information you provide when making enquiries about our services
  • Technical information including IP address, browser type, and device information
  • Information about your visit to our website including pages viewed and navigation patterns

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your enquiries and provide information about our services
  • To plan and organize travel arrangements on your behalf
  • To communicate with you about your bookings and travel plans
  • To improve our website and services based on your feedback and usage patterns
  • To comply with legal obligations and protect our legal rights

Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

  • Your consent when you submit enquiry forms or sign up for communications
  • Contractual necessity when we need to process your data to fulfill travel arrangements
  • Legitimate interests in operating and improving our business
  • Legal obligations when required by law

Data Sharing and Third Parties

We may share your information with:

  • Travel service providers including hotels, airlines, and tour operators necessary to fulfill your bookings
  • Payment processors when handling financial transactions
  • Professional advisors including lawyers and accountants when necessary
  • Law enforcement or regulatory authorities when required by law

We do not sell or rent your personal information to third parties for marketing purposes.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Travel-related information is typically retained for seven years in accordance with UK financial record-keeping requirements.

Your Rights

Under UK data protection law, you have the following rights:

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure in certain circumstances
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing based on legitimate interests
  • The right to withdraw consent at any time

To exercise any of these rights, please contact us using the details provided on our contact page.

Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about our use of cookies, please refer to our Cookies Policy.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Information

If you have questions about this privacy policy or how we handle your personal data, please contact us at [email protected].

ash-echo

Creating meaningful travel experiences since our founding in Sunderland.

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Disclaimer: The information provided on this website is for general informational purposes only. Travel experiences and results may vary depending on individual circumstances, destinations, and external factors beyond our control. We recommend consulting with a professional travel advisor for personalized advice. This service is not intended to replace professional travel consultation or insurance services.

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