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GDPR Compliance

Last updated: August 19, 2026

Our Commitment to Data Protection

We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018. This page outlines how we comply with these regulations and what rights you have regarding your personal information.

Data Controller Information

For the purposes of data protection legislation, the data controller is:

ash-echo
42 Fawcett Street
Sunderland, SR1 1RF
United Kingdom
Email: [email protected]

Lawful Basis for Processing

We process personal data only when we have a lawful basis to do so. The lawful bases we rely on include:

  • Consent: When you have given clear consent for us to process your personal data for a specific purpose, such as receiving marketing communications
  • Contract: When processing is necessary for the performance of a contract with you, such as arranging travel services
  • Legal obligation: When we must process your data to comply with the law
  • Legitimate interests: When processing is necessary for our legitimate interests or those of a third party, provided your rights do not override those interests

Your Rights Under GDPR

You have the following rights regarding your personal data:

Right to Access

You have the right to request copies of your personal data. We may charge a reasonable fee for additional copies if your request is clearly unfounded or excessive.

Right to Rectification

You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

Right to Erasure

You have the right to request that we erase your personal data under certain conditions, such as when the data is no longer necessary for the purposes it was collected or when you withdraw consent.

Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data under certain conditions.

Right to Object to Processing

You have the right to object to our processing of your personal data under certain conditions, particularly for processing based on legitimate interests or for direct marketing purposes.

Right to Data Portability

You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

Right to Withdraw Consent

Where we rely on consent as the lawful basis for processing, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

How to Exercise Your Rights

To exercise any of your rights under GDPR, please contact us at [email protected]. We will respond to your request within one month of receipt. If your request is complex or we have received multiple requests, we may extend this period by two further months, and we will inform you of this.

Data Security

We have implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing your personal data. These measures are designed to protect against unauthorized or unlawful processing and against accidental loss, destruction, or damage.

Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to your rights and freedoms, we will also notify you directly.

International Data Transfers

When we transfer personal data outside the UK, we ensure that appropriate safeguards are in place to protect your data in accordance with UK data protection laws. This may include using standard contractual clauses approved by the UK authorities.

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you.

Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with GDPR, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk

Updates to This Information

We may update this GDPR compliance information from time to time. Any changes will be posted on this page with an updated revision date.

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